MURDER YOUR THIRST
- Smashing a guitar on stage and lighting it on fire
- Jumping over 14 Greyhound buses on a vintage motorcycle
- Cat videos
- Driving the speed limit
Liquid Death started with the totally evil plan to make people laugh and get more of them to drink more water more often.
How? By taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands across energy drinks, beer, chips, and candy.
Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. Fuck that. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? Besides, all marketing and branding is bullshit. So they are going to take theirs less seriously and have more fun with it.
As long time creative weirdos, the creators of LD feel that positive healthy change doesn’t have to be boring and artless. And if you want to have a bottled water at a concert, in a bar, at a party, in your car, or anywhere, it shouldn't have to also mean drinking from a plastic bottle that isn't actually recyclable and eventually ends up in the ocean.
As Liquid Death continues to bring their unnecessarily awesome (and infinitely recyclable) bottled water option to more people, they are equally as excited to use their healthy water brand to help fund and elevate weird art, music, and entertainment that most big corporate brands would never touch.